Archive for category Case Study

Effective Communication in Global Economy

Losses and project delays are terms that the professional world is not stranger to. While these occasions may arise due


to technical glitch or negligence on part of employees, often times they happen due to miscommunication. Effective communication, as we have already discussed in our earlier posts, is of paramount importance in the business world. Especially in today’s global economy where transactions across borders are taking place, a common language for interaction is required. But even with a common language one can get lost while navigating through the global economy world.

It’s essential to understand your international clients. Their customs and culture will vary from yours, they might not be aware of your public holidays and their working hours might be different from yours. It would be helpful to find out your clients’ working schedule and make your schedule known to them as well, so that together you can workout something. Also, they might not be acquainted with your jargon, so make sure to make everything clear from before hand to let the communication proceed uninhibitedly. When dealing with international clients, it is better not to use slang, for they might take it in an unintended sense and get offended. Formality is a safer path.

video conferencing across nations (

Fortunately for us, today’s technological advancements have made unhindered undistorted communication possible. Video conferencing is a common practice today by which not only international colleagues but national ones too prefer to communicate. Foremost example of such technology is Skype that we are all familiar with.

Thus to summarize, for effective global communication, understanding the international clientele is very important as their culture and customs are different from ours. In business, simple and concise language is always a wiser choice than obscure statements that create unnecessary ambiguity.


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Decoding Tribal Fashion

The rich culture of the natives determines the cultural heritage of a place. Their richness of culture is reflected not only through their art and music but also their clothing and jewellery. It’s marvelous how these primordial tribes made fashion happen at a time when the human race was only grasping the meaning of progress. Today, designers from all over the world are taking inspiration from the blueprints they left behind.

Donna Karan’s tribal designs for women (

The earthy designs, metallic texture and vibrant colours are what tribal fashion is famous for. The bold prints in highly eye catching colours set this fashion genre apart from the rest. Sometimes we sport tribal fashion without even realizing it. Animal prints, geometric shapes, threadwork, weaves, bead work and ethnic designs all come under the umbrella concept of tribal fashion.

Burberry men’s tribal fashion (

This season, tribal fashion is all about weaves and prints. The Burberry 2012 men’s collection has a host of outfits in prints inspired by the Aztec and American Indians. Donna Karan’s collection for women’s tribal fashion is based on a dark palette and relaxed patterns that make it wearable during the summer. Paul and Joe’s odd prints in vibrant colours were also a hit with the women.

Donning tribal fashion can be quite tricky and it is absolutely important to keep certain things in mind in order to do full justice to the style. For example, if your tribal outfit is brightly coloured and printed, then the only other thing that you’d need to complete the look is a pair of sexy sandals. If you intend to wear rustic tribal jewellery, then maybe that bright top should wait. If tribal outfits seem too loud for you , you can still incorporate the tribal element into your ensemble by sporting a bag or belt in tribal design.

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How To Bag A Freelance Writing Assignment

It is no secret that the internet is the best platform for popularizing businesses. For the purpose of advertisement, business enterprises are on constant lookout for writers who can present their information in a way that would reflect positively on them. Most of  the enterprises prefer freelance writers for such works because freelancers don’t expect hikes or monthly bonuses and get paid for exactly what they do. Freelancers are those who work for different companies at the same time without being permanently attached to any.


With the numerous freelancers from around the world looking for jobs over the web, the freelance job market is extremely competitive. Fret not though, Writer’s Pad is glad to bring you a few tips on how to bag freelance writing assignments.

Stay Updated
Keeping a constant track of freelance writing jobs will help you understand the trend of the market and to be on top of industry news.

Start a Blog
Mentioning the link to your blog on your CV will let your employers get an idea about the variety of subjects you’ve written on, which in turn will convince them in your favour.

Build a Network
Make contacts with other freelance writers. Create a database of big and small enterprises on the Internet and get in touch with people you think might help you get on board. Building a strong network could get you freelance opportunities.

Apply Early
The enterprises get hundreds of applications and it is not possible to go through all of them. To ensure that your application is viewed, apply early.

Prepare Each Application Separately
Every job has its own needs. Customize your cover letter and CV for every job accordingly, highlighting the separate set of skills as and when required.

Lastly, make sure that your CV and sample article is free of errors. As it is the competition is cut-throat, and you don’t want to give the employers reasons for not taking you.

Keep these points in mind and all the best with your freelance writing career!

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E-Commerce – Fastest Growing Business In India

When was the last time you bought books from a bookstore instead of getting them from Or your handbag from a shop instead of having it shipped from bagskart? Yes, the electronic-media retail pandemic is catching up in India too, and why not, online stores offer a greater variety of merchandise and deliver the order at your doorstep.

Online shopping (

E-commerce refers to the business transactions conducted electronically on the internet. In the past couple of years, India has seen enormous growth in e-commerce which still continues unabated. Forrester, a leading global research and advisory firm reports in their ‘Asia Pacific Online Retail Forecast, 2011 to 2016’ that e-commerce market in India is set to grow at a rate of over 57% within the span of five years.

             The ever increasing popularity of internet retailing can be attributed to the demand and appetite of Indian consumers and the willingness of investors to invest in the media. The push-of-a-button order system of e-commerce seems most convenient for today’s crowd since it saves a lot of time. E-commerce gives a chance to all companies, big or small, to go beyond the geographical boundaries and reach the global market. The 24×7 business transaction rule also escalates sales and profits for the online retailers. For the consumers, e-commerce provides a panorama of things to choose from in the comfort of their homes and the price is often cheaper than the outdoor market. , a popular e-commerce website (

             Sadly enough, this revolutionary trend in commerce is not accessible to the entire country as there are still places which do not have proper unperturbed access to the internet. But that problem is expected to be overcome soon considering the continuous advancement in technology. Besides the exclusively-online stores like Myntra , Urbantouch, Snapdeal, and eBay, other retailers like Shopper’s Stop with outlets around the country are also setting up e-commerce websites because of their popularity. It’s like they say on the new Google chrome advertisement – “the web is what you make of it”, the e-commerce trend is a satisfying and assuring example of mankind’s progress.

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Writer’s Pad – The One Stop Solution For Content Writing

Writer’s Pad aims at being the largest and high quality content providers in India. We have a skilled team of writers and editors who can write, re-write, re-package content according to the clients requirements. They are specialized on wide range of subjects like fashion, food, travel, decor, business, environment, policies etc.

Features of our services:

  • We tailor-made the content to suit client requirements
  • We deliver customized, SEO optimized content
  • Deliver with-in agreed time-lines at competitive prices

Our Services:

  • Article Writing / Blogs
  • Technical Writing
  • Business Writing
  • Content Editing
  • Newsletter Writing
  • Product Descriptions
  • Press Releases

Just share your ideas with us, the kind of content you want to produce, for which audience,  and we will produce that will increase the popularity of your publication, like never before.

So go ahead and outsource your work to us for a definite quality result! Reach us at 

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