Social Media – Time for Businesses to Leverage Their Potential

Publicity is one of the key strategies when it comes to establishing a business. You can have an entire website dedicated to your enterprise but without publicity you cannot expect success. The World Wide Web and its usage has come a long, long way in the past few years. As it stands of now, the social media is possibly the best platform to promote businesses.

What is social media?
Social media is an instrument of communication that not only shares information but also allows interaction which could be as simple as posting comments. Social networking sites like Facebook, Twitter, Hi5, photo and video sharing websites like YouTube and Flickr and Wikipedia that allows interaction by editing existing articles and posting new ones, all come under the umbrella term of social media.

How does it help in business?
Take the example of Facebook. You create a page and invite likes. Once your friends like it, you ask them to invite more likes, who in turn invite more people and the action continues while your Facebook-like quotient soars high. By the end of it, there are at least a few thousand people who know about your business!

Why social media?
The reason social media is a great platform to promote businesses is because of the numerous people accessing it daily. Regular updates help you to keep in touch with the subscribers.
Social media lets your business reach millions of people
Simply put, on the social media you can advertise, publicize, facilitate feedbacks and improve the services provided by your business enterprise.
On social media, word spreads like wild-fire if you know how to spread it! Use this powerful and effective instrument to propagate your business.

P.S. Writer’s Pad needs some social love too. If you like our work, like us on Facebook or share us on Twitter. We appreciate your love!

Pictures courtesy 1, 2


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